The Oink Joint is a catering company that uses a Volkswagen Bus as a food truck to sell pork based meals. I created the brand identity and ad campaign. The logo needed to reflect the laid back and casual atmosphere of the Oink Joint. It also needed to be welcoming and playful. By creating the pig/bus logo mark it plays into all of the things previously mentioned. For the advertisements, I wanted to keep with the quirky and fun personality of the logo. I ended up using illustrations instead of photography for the ads. This way the Oink Joint ads pop forward and call out for the readers attention.