Vulcan beverage pickled garlic

I was given the design challenge of creating a label and logo for Vulcan Beverage’s new pickled garlic in 2014. This is sold at both the Birmingham store location and online. I created a logo and a character, which can cross language barriers, named Gary the Garlic. The owner was a fun and playful guy so I wanted to capture that with this branding of the pickled garlic.